Yep, its true. Last night the NBA 2K13 Launch Party was held at Jay Z's famed 40/40 Club in New York, it was filled with celebrities who are celebrating what is most definitely another excellent addition of the top basketball video game franchise in the world (the action starts around the 13:30 mark):
It has that title of "top basketball video game franchise" because their is literally no competition as today it was announced on the official NBA Live 2013 website by EA Sports Executive Vice President Andrew Wilson that "after a lot of consideration, we have made the decision to not launch NBA Live 13". This isn't a surprise at all considering NBA Live 11 and 12 were both terminated at the last minute. I hope they recover, cause I don't want 2K to get lazy.